Victor Shkurenko Omsk biography

Viktor Shkurenko is one of the most open and freedom -loving entrepreneurs in Omsk Source: Elena Latypova Name of the owner of the LET -COSCOUSE Discounters network and several distribution companies, a co -owner of other retail chains and a Skuratov Coffee Coffee network, Viktor Shkurenko, is well known not only in Omsk, but also outside our region. NGS RU correspondent Irina Burkina talked with him about business, conspiracy theories and literature, and also found out whom Viktor Shkurenko is ready to support in the upcoming presidential election.

About business - Viktor Vasilievich, how are you doing in new realities? Sanctions somehow affected your business? Are there any problems with deliveries? From the point of view of business, no dramatic events that would make us radically change the strategy have happened this year. We are engaged in food, and people at all times, whether it is an economic rise or, conversely, a crisis, will eat something.

The departure of Western brands from the Russian market is a gradual process, moreover, it is easy to find a replacement. The expectations of an analyst choir who tried to assess the situation was much worse than reality: in general, the Russian economy coped with a sanctions blow. The President of the X5 Group explained this by the fact that in recent years the Russian consumer has acquired “awareness of the choice” and many buyers began to purchase goods online.

Why is this happening? The fact is that large trading formats are now experiencing a crisis. Discounters and shops at the house are growing. This trend was outlined before the beginning of the Pandemia of Coronavirus. There are many books and letters of thanks in the Omsk businessman’s office: Elena Latypova - How does Retail adapt to new conditions? In this matter, Russia went far ahead, and the segment shops at the house and the discounters caught up with.

Now there is a natural process: a sufficient number of stores at home and discounters have appeared in the country, and they began to take revenue from hypermarkets. But for the X5 Group, this is not critical, their share in a large -format trade was very small. Surely this is their strategic solution. In what other directions are you planning an expansion? Does Low -Cocous claims for the status of a federal network?

But now the pace of development of “low -costs” is low, almost reduced to zero. We often open the stores of the “Give Taste” chain - small discounters. Such shops were already opened in the Novosibirsk and Tyumen region. Small formats are growing now. Yes, there is still a south, for example, Chechnya, where their own laws act: for obvious reasons there is no network trade.

That is, in Russia there are two unique regions - Moscow and Chechnya. Not only in the economy, but also in politics. And in general, there is no difference between Yekaterinburg and Ulan-Ude, if you look at everything from afar. If you approach, you can consider the nuances. An interesting location will appear - we will open. It will not appear - we will not.

There is no spelled strategy for the next five years. But the eurospar network revenue is growing. The buyer gradually gets used to it, and this pleases us. Viktor Shkurenko and his business partner Dmitry Shadrin have been engaged in retail source for more than 20 years: Elena Latypova - How are you doing with business in Kazakhstan? We have invested a lot at the start, but we are no longer investing in Kazakhstan for the past year and a half - the business is growing due to the cash flow generated by Kazakh stores on its own.

The active stage of investing in this direction is completed. Now the operating profit is enough to open 7-10 stores per year in Kazakhstan.

An indisputable plus of Kazakhstan compared to Russia is lower taxes. If we talk about foreign investments, then we now have a complete confusion with this, a bunch of prohibitions, because of which investors have no desire to invest in Russia. And Kazakhstan is all free: please come and invest. In addition, Kazakhstanis are very reverent to investors. For them, an “investor” is almost a sacred word, and we almost forget it.

We now have another agenda on television screens and on the lips of politicians. But for the development of the economy, it is necessary that it be open for investment. In general, now the right time for the start? Firstly, I am already 50 years old, and I cannot take the market through the eyes of young. I believe that you need to start doing business in Russia at 20-30.

And we must choose those industries in which the older generation does not understand. Probably now it should be something related to digital technologies. Opening today a cafe or a food store, you will not earn enough money to develop further. We need a super -chorginal idea and a supermotivated team. And if we talk about some conservative sectors, then we will need tremendous luck in order to pave the way for success.

I don’t need to ask this question, because I can’t give a normal answer to it. I would have to figure it out with my own and hold what I have.The Omsk entrepreneur is also known outside our region: Elena Latypova-are they offered to invest in some startups? Viktor Skuratov and I met when I made an interview with him for my heading “Cash Transition” on New Omsk. He was my first guest.

It was practically love at first sight - we immediately liked each other. Then we met about seven times and discussed the conditions of further cooperation. Victor is a strong nut in this regard: what he wanted, then he received. He created two unique things - a magnificent team and a business -oriented business. I can’t work in a business that is focused on the service: I am interested in scale, price ...

- What are the projects of those that you have invested in recent years have become the most profitable and which ones are the least? We opened the first store 14 years ago. Even earlier, in the year. Everything else is not so large. In addition, every year in retail trade it is more difficult and more difficult to find what will shoot right away. There were also many unsuccessful projects - this is a network of natural products stores "Peasant Court".

The purchase of a distribution company operating in the Khanty-Mansiysk Autonomous Okrug was a strategic mistake. This is such a private case, incomprehensible for the reader. I just want to say that I am making mistakes too. Here the Skuratov coffee shop is an unconditionally successful investment. Young entrepreneurs Source often come to Viktor Shkurenko: Elena Latypova - but is this also an experiment?

But I am satisfied with this experiment. Although there was a critical moment after two or three years. By that time, we invested a lot of money in this project, but he still did not go to the breakest point. And I was worried. But then the revenue began to grow, and now all the coffee houses are successful on the operating room. I did not even expect them to be so successful.

As for our businesses related to production, and we also have it, so they bring very little money, and I can’t develop it by click. Another example is the recreation center "RelaboonFFF" that we sold, and I am happy. Yes, because it needs forces: repair, update something. And I'm already used to thinking and acting with other scale. An entrepreneur who has been engaged in business for many years and is constantly scaling it, can no longer come, for example, to his store and say that you have not tinted the skirting board here.

I think globally. The company can make many tactical decisions without my participation. I can be as included in some current specific project, so not know what is happening in the details in another. This is the likelihood of economic success and the availability of time and time for a new project. Recently, as part of my project “Not a Telephone conversation”, director Lyubov Arkus came - I was not at work for two days.

Although these meetings are not related to business, they also take attention. And if this is a new business project, then all the more you will have to sacrifice something. Therefore, I try to make balanced decisions before investing somewhere. Have you weighed this decision for a long time? This is his brainchild, and I am a co -owner. This crematorium is already the second in Rostov, so everything is natural - competition has entered into business.

But we went there without a “shaggy paw”, just invested money. The businessman admits that he does not want to be a “network cremator” source: Elena Latypova - did not try to dump?