Evgenia Koshcheeva biography

Photo: Zoya Molchanova to a friend or relative and you need to pay more? Anastasia: Yes, of course. We generally believe that employees should earn well. Popular announcements of “Money is not enough, but there is a beautiful office, cookies and a team with burning eyes” will not attract professionals to you. There is a very good phrase: if you are looking for a wizard, a storyteller will come to you.

But it is important that people clearly understand what their income depends on. In addition, intangible motivation has been thought out for us: we regularly conduct contests and present rewards in various nominations, from the leader of sales to Miss Congeniality. The desire to be recognized is the natural and very important need of any person. On Instagram you have more subscribers.

At the same time, your page is closed. Olga: We have a closed Instagram to protect ourselves from spam - we are for a high -quality audience. Some show rooms put hashtags, and then incomprehensible pages come along them, spam is caught. We are against this approach. At first, we worked a lot on Barter, often the bloggers ourselves went out at us, asked for things for the event, then we noted our profile.

Evgenia: Today, acquaintance with the brand is increasingly starting online. You build personal relationships with each of the subscribers. We always advise in detail and with pleasure in size, parameters, select models for a wedding, graduation or presentation in our social networks. Social networks are like a representative office, there can be no beautiful store with charming sellers and a boring instagram with template answers “Thank you for your appeal, our support service will carefully study it and return with the answer within 14 calendar days”!

We are madly rejoicing when in the comments under the post with a festive dress there are hundreds of comments, where girls talk about the upcoming important events and discuss where this dress will be put on. If you look at Instagram, it seems that the Malina Fashion brand for very slender girls without flaws. But in reality, everyone has very different figures, different weight.

Evgenia: Our dresses sit well to 48 sizes to make a larger size, you need to redo the landing, otherwise the dress will not sit well. Can you sew a larger dress? Evgenia: So far we are not sewing, but in the future we want to engage in sewing to order. How do you come up with future dresses? What are you focusing on? Olga: There is one simple rule: we must like everything that we create.

If we ourselves do not wear this thing, it will never be in our collection. Even if it is a super -ray. Probably our greater love is lace.

Our first dress, as I said, was a golden lace case - it instantly became a hit. What do you think, what trends of this summer must definitely try on yourself? Evgenia: This summer there are many very beautiful trends: fringe, feathers, a combination of incompatible, bright prints, delicate silk, textured fabrics, geometry, tropical prints, delicate pastel shades. Beautiful - of course, but not every fashion trend will become a must have.

Can you highlight one or two? Evgenia: Two key trends of summer are bright tropical prints and delicate cotton fabric. Do you plan to continue to develop business? Olga: Our story is a history of constant growth and development. Each stage was a reaction to increasing demand. We started with a small VK page, and there were only two of us, and today our team will hardly fit in a huge Boeing.

We do not want to stop, we have ambitious plans: we want to enter the international market and gain recognition there. We are also constantly working to expand the assortment, for example, this year we launched the “Mom - Daughter” collection, which instantly became a bestseller: mothers and girls in the same dresses are insanely touching and beautiful. Can you give them advice?

Anastasia: Invest in training: if you do not go forward, then you are going back. Training is an absolute MUST in today's world. We conduct regular trainings for all our employees so that they can work not only with declared intentions, but also with the internal needs and desires of people. In the case of clothes, girls often want to look more sexy or more slender, but they are embarrassed to say this out loud.

All this must be taken into account in working with customers. Olga: Honestly, it was scary at the beginning. So many people were in a hurry to give advice and dissuade. At some point, we decided that we would listen to our own inner voice and no one else. And you know what we understood? Alien stories of success - they are only for inspiration, it is impossible to repeat them.

You need to look for your own path and always remember that the responsibility for our life is only ours. Author: Zoy Molchanova.